I spend a lot of time with twenty-something hipsters. I’m probably one of them. We complain when something we like isn’t well-known, and when it gets popular, we jump off that bandwagon because it used to be better. We spend a lot of time in coffee shops and deciding which filter to put on our Instagram photos (Gingham is the standard for all of mine). Last night I was doing some research on the book publishing industry, and I found that people (namely women) between 13-35 buy the most books. I think that millennials are having a book renaissance and enjoy turning pages when enjoying a story instead of just clicking through.
Although we are the first generation to be essentially born into the digital age, we’re also the first to have nostalgia for real experiences. Like going out to the movies and buying popcorn and peeling your shoes off the sticky floor instead of just browsing through Netflix. Digging up grandma’s chocolate chip cookie recipe and meticulously measuring each ingredient instead of just ordering Starbucks from your app. Going to an indie bookstore and finding that first-edition Feminine Mystique instead of finding it on Google Books. We long for these days.
Theatre is the best part of my cultural life. (It’s probably one of the best parts of my life, period.) There is nothing more real and tangible than actors spilling their hearts out onstage every night while a live orchestra plays the score that sets the tone for the whole show. This is the kind of real experience my generation is begging for. So why don’t I see people my age at these events?
There’s this idea that theatre is expensive. It certainly can be. On the surface, when you first search for tickets, they can be anywhere from $50 to $100. But theatre companies are practically giving students tickets for free. When The Book of Mormon was in town, they offered a $25 student rush policy for every show. Royal Manitoba Theatre Centre has a Theatre Under 30 program, where young adults can sign up and receive an email offering $20 tickets to every show. Smaller theatre companies, like Theatre by the River, offer tickets for as little as $10. There is almost always a student price.
We need to get out there. My generation will jump at the opportunity to go to an art exhibit, but is hesitant to watch art on stage. We are future consumers, future moneymakers, and we need to focus our interest on the arts – all of them.